AI Strategy Consulting
Seceda Partners
Guiding executives across the jagged frontier of AI.
AI is extraordinary. Until it isn’t.
A common experience for professionals in the age of AI is to be blown away by its capabilities one moment and utterly disappointed by its ineptitude the next. This often causes uncertainty about where, or even if, AI can truly be helpful.
This is particularly true for professionals with deep expertise and nuanced insights into their roles and clients’ needs. Researchers call this the jagged frontier: AI’s capabilities aren’t a smooth line, but a series of jagged peaks and valleys. Some tasks it handles brilliantly. Others it fails at unpredictably.
As McKinsey-trained consultants and business school professors, we have navigated this frontier ourselves and built expertise-based agentic workflows that turn AI’s uneven landscape into consistent, measurable value. We want to share our success with you.
Navigating the frontier with you
Executive AI Training
No hype, just see what AI can actually do. We put power-user workflows in your hands, tools like Claude Code and Antigravity that are transforming how work gets done, so your leadership team experiences the frontier firsthand instead of through a sales deck.
- Live demos of production AI workflows used by top performers
- Hands-on sessions with agentic tools your team can use immediately
- AI fluency programs tailored to your industry and roles
Strategy Consulting
We identify where AI creates real leverage in your organization. Not generic use cases, but high-value opportunities mapped to your domain expertise and competitive position.
- AI readiness assessment & opportunity mapping
- Competitive positioning in an AI-transformed market
- Build vs. buy analysis for AI capabilities
Implementation
We build expertise-based agentic workflows that deliver consistent results. Not one-off tool adoption, but systems designed around your professionals' deep knowledge and daily processes.
- Custom agentic workflow design & deployment
- Integration with existing tools & processes
- Ongoing optimization & performance measurement
Most teams are only scratching the surface
AI agents used to be a developer’s tool. Now they build presentations, analyze data, and automate workflows for any white-collar professional.
Partners
Scott Murff
Partner
MS Stanford · McKinsey & Company
Professor, consultant, and product builder specializing in strategy, AI, and performance transformation. Program Director for the Strategic Management major at BYU’s Marriott School of Business, where he teaches AI Product Management and Management Consulting. 15+ years of professional experience, most recently with McKinsey & Company where he led performance transformations and development of the firm’s performance management platform as Principal Product Manager and Engagement Manager.
LinkedIn Profile
David Hall
Partner
PhD Duke · McKinsey & Company
Executive, consultant, and professor with 10+ years in data science, strategy, and AI. Currently CEO Operations at Boostly, a VC-backed startup, guiding strategy and AI implementation. PhD in Business Strategy from Duke University’s Fuqua School of Business, with research on the economics of innovation. Previously led a team of experts on innovation research at McKinsey & Company serving clients in R&D-intensive industries.
LinkedIn ProfileLet’s navigate the frontier together
Reach out to schedule your personalized AI workflow experience.
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Based in Utah. Serving organizations everywhere.